There are reports around forums about an update going on in Google. People are reporting serious fluctuation in results. Many sites which came back in recent penguin update lost few positions. Sites that did not recover in latest update are seeing some position movement. Also there seem to be additional on page algorithm update. It is important everyone who runs a junk site starting moving their sites into a quality domain. Days of junk sites are counted out.


Search engine fluctuations

Search engine fluctuations


We are still waiting for the big update Penguin. But all we get are small updates like Google killing Private Blog Networks and now they brought in my favorite Panda update. I like Panda update for one main reason it targets quality contents. All the sites we own and operate have quality contents. I never resort to junk stuff and Panda update has always helped. I want all affiliate sites to be killed they are just a disgrace to Internet. There are no reasons why anyone want to go to an affiliate site to buy products. We like to go to the product sites directly rather than a third part site.
Panda 4.1 roles out-Not Penguin

Panda update and Penguin update has huge difference. Panda targets on page factors like information and its quality. Penguin targets quality of links a site has. How the link quality is how the backlinks are etc whether the pattern is natural or unnatural.

Panda update should have something to do with the recent PBN penalty update by Google. Most of the private blog networks have thin or very low quality contents. Panda works the same it targets low quality content sites. Thanks again Google for bringing this up. We want more quality sites to rank. But again I stress don’t allow our competitors to have the kill button like the way you did with Penguin update.

This is the post from Google+ from a Googler

“Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Depending on the locale, around 3-5% of queries are affected.”


We always wonder why Penguin update is way more damaging than Panda. Answer to that is straight forward. Panda targeted the quality of the sites content. Penguin targeted links. Most of the affected sites had good information even if the information was not best. But almost all of them had unnatural links. So the question does Google has the right to punish a site just because it has unnatural links?


Best way to punish such kind of links is to find the right links and devalue them. Also it is easy to identify terrible unnatural links and semi unnatural links. Comment Spam, buying links, too much article and directory links, counter links, word-press theme links etc should be considered highly unnatural. Those sites can be punished. But those who have unnatural links like limited blog links, friendly site links etc should not be punished.  Now Google unleashed a new beast that can destroy good genuine sites. I have personally ordered my team to send 100s of low quality unnatural links to some good ranking sites as an experiment. Waiting to see what happens. Till now not much impact but we really want to see what happens when penguin update / refresh comes out. We expect those sites to go down if Google continues to go after uncontrolled artificial links. There is no defense for Google calling negative SEO doesn’t exist.  We have purposely targeted less web savvy sites. We are confident the sites we targeted don’t even know what webmaster tools is all about. That way they won’t know what their links are and how to disavow any potential bad links they see. Google has given us the weapon and we want to see if it really works.

Panda on the other hand is the best algorithm Google can ever make. It targeted low quality pages that did not add any value to the Internet. We always wanted the best page to rank and Panda is the best algorithm update to fix that problem. We really want more updates like Panda that adds value to the Internet. Panda changed the way we see Internet it improved quality over quantity. It showed this world can do better with contents. Top class semantic identification of content quality. Amit Singhal’s post on Panda was one of the most enlightening post I ever read. It revolutionized the way Internet works. We want more updates like that not the sick and damaging Penguin which gives control to others to damage our sites.

Google cannot allow deserving sites to be damaged because it has unnatural links. We wanted to knock out 2 sites above one of our client sites. I will make sure we send few 1000 negative links to them. We don’t care if it works on not. I know it will affect them to some extent because that is what Penguin update is all about. Bad links to a site and the site is doomed though it might have some of the best pages in Internet.

I appreciated the excellent algorithm update that bing did recently. Their aim was to weed out bad sites not punish sites so that it increases Google revenue. It is no more in Google’s interest to use their old motto “don’t be evil” . In fact I can’t find that slogan anywhere these days. Now as larry page said in an interview “commercialization is Innovation” . They want to commercialize everything without giving any regard to users. Users like to see information not ads all the time. Google should remember 85% of internet users still come online for information not to buy products. Coming to some people’s arguments that Google has the right to do what they want because it is their search engine. That is absolute nonsense. Google has every right to do what it wants but it cannot allow others to control our ranking. That is a major offense by Google.

We are counting days and still there is no official word when the exact date Penguin update will be. But I am confident it will be anytime soon probably on the 1st year anniversary.